The article presents the analysis of substandard vocabulary that is used in Russian newspapers of various types. It describes these words’ functions, frequency of occurrence and ways of introducing them.
The article considers the issue of information manipulation in mass media texts. One of the manipulative techniques – labeling – is researched. The examples from the modern general interest media (Rossiyskaya gazeta, Novaya gazeta, Moskovsky komsomolets) are analyzed.
The article considers the stages of the Russian language development from the free deviations in the past to the influence on the changes in the system of the mass media language and the Internet in the XXI st century. It is noted that the free deviations of the system in the conditions of living with the Internet are becoming unfeasible, and an ever growing reliance on the users’ competence degree can be observed.
