The paper describes the most common linguistic and stylistic devices (precedent phenomena, pun, metaphor, syntactical expressive means, etc.) used in German social advertising. These devices have a great potential to make the advertising communication more expressive and effective.
This article represents the notion of enumeration from the historical perspective. The author traces changes in the interpretation of the nature and specific functions of enumeration from the ancient times to the beginning of the 21st century with reference to a number of leading linguists of different areas and linguistic schools.
