The article analyzes the features of medical advertising as a source of speech influence on the addressee in medical advertising using the example of an advertisement of a vaccine against COVID-19. The material consisted of creolized advertising texts (in total more than 50 examples were analyzed) related to the topic of coronavirus, obtained from open Internet sources during the pandemic, as well as data from a free associative experiment (60 questionnaires of respondents aged 18 to 22 years).
