cognitive poetics

The article discusses the features of the reader’s interpretation of poetic texts by I. Annensky and N. Gumilev, the authors of which belong to different types of cognitive styles. The concept of cognitive style arose in psychology, but as a result of the term being transferred into the fi eld of cognitive poetics, it became necessary to describe its parameters in order to use it in the analysis of the poetic text.

In the article the mythological image and mythological metaphor are considered as an initial stage in the development of metaphor as a cognitive mechanism of sense formation.

The author proceeds from the premise that key words are textual operators providing the translation of information from the factual level to the conceptual one. The mechanism of the reader’s interpretation of the text based on key words is described on the example of the story by V. Dragunsky A red balloon in the blue sky. The hermeneutic function of key words renders it possible to consider them a tool of the cognitive poetics of perception.