The article deals with the analysis of the means of D.A. Medvedev’s speech impact on the addressee. Depending on the form of the text or of the public performance, similarities and specific characteristics of the implementation of speech impact means are revealed.
In the article the multidimensional process of communication is considered in the light of spatial relationship of communicants and the types of addressees in the interview genre; it is attempted to create a molecular 3D model of communication.
The article shows how the speaker of an advertising message widely uses the comic and the humorous in the discourse in order to optimize the process of perception.
