addressee

The article attempts to consider the originality of the style of the modern Dagestani novelist Gazimagomed Galbatsov on the material of the epistolary genre: in “Letters to the next world” to the classics of Avar literature of the second half of the 19th – early 20th centuries and “To himself”, reflecting the creative quest of the author. The structural and comparative research methods, as well as the method of intertextual analysis of the text, make it possible to identify the elements of the author’s pastiche of the literary style of the addressees.

The article deals with the analysis of the means of D.A. Medvedev’s speech impact on the addressee. Depending on the form of the text or of the public performance, similarities and specific characteristics of the implementation of speech impact means are revealed.

In the article the multidimensional process of communication is considered in the light of spatial relationship of communicants and the types of addressees in the interview genre; it is attempted to create a molecular 3D model of communication.

The article shows how the speaker of an advertising message widely uses the comic and the humorous in the discourse in order to optimize the process of perception.