лингвоаксиология

The article presents an attempt of a linguoaxiological interpretation of the value preferences the Uralian people. The analysis focuses on the materials of the newspaper Gorodskiye vesti (City news) the target audience of which are the citizens of Revda in Sverdlovsk region. The authors reveal axiological constants of the sociocentric mentality and linguistic means of their representation.

The article presents the results of systematization and analysis of the current vectors of discourse research in terms of linguo-axiological approach together with identification of perspective gap areas. The types of the English discourse, the value-evaluative parameters of which have already been fragmentarily determined, are pinpointed together with the analysis of key directions of linguo-axiological discourse research indicating the most likely trends in their development.