The article reviews the features of polysemic nouns in the French language in France. A detailed classification of metaphoric and metonymic models of polysemic substantive regionalisms is given.
The article is dedicated to the peculiarities of polysemous nouns of the Russian language. A detailed classification of the metaphoric and metonymic models of polysemous substantive regionalisms is presented.
The article considers morphological means actively used in modern advertising text. The structure of the advertising text is studied, the characteristics of its main elements are given. The authors analyze how frequently the parts of speech are used in the English and French advertising slogans.
