linguistic persona

The article studies the means of secondary semiosis, non-verbal means of intensifying the reader’s perception, characteristic of the journalist style of the Dagestan journalist Khadzhimurad Kamalov. A journalist text is considered in this article as a result of combining a verbal text and all non-verbal means, which help the author to address the audience and emerge as a linguistic persona.

The article off ers the development of the complex methodology for the study of the speech behavior of the intelligentsia characters. The material of the research is the plays and screenplays of the 60–80s of the 20th century by the Soviet authors such as Valentin Azernikov, Alexei Arbuzov, Vladimir Arro, Emil Braginsky and Eldar Ryazanov, Alexander Vampilov, Alexander Volodin and Leonid Zorin, and others. The article considers methodological approaches to the study of the speech behavior of literary characters belonging to the same social group.