интернет-коммуникация

This article analyzes different functions of precedent phenomena in various linguistic and cultural forms of Russian colloquial speech. The author considers special features of precedent units being used in nominative, ludic, persuasive and password functions in different types of communication.

The article deals with the study of everyday virtual business communication. The digital age has a huge impact on individuals, signifi cantly changing their lives, and the life of society is increasingly immersed in the virtual space. The material of the study is Internet communication, specifi cally group communication of citizens, residents of Saratov, in one of the commercial chats: the speech of women’s clothing sellers and buyers. The purpose of the study is to show the development of the chat genre and its functioning in business communication.