телевидение

The article deals with the comparative analysis of traditional mass-media (press, radio and TV) and the new communicative technology – the Internet. The article contains the analysis of functional characteristics of the World Wide Web: synthetical character, expansive way of development, fragmentariness in giving information, high-speed informational divulgation and high manipulative potential.

The article considers the interaction of electronic mass media of Chuvash Republic with social networks. The authors identify the features of such integration of the state and commercial broadcasters, analyze the contents of the most successful mass media of the region, evaluate the editorial boards’ policies towards managing the activities promoting their mass media in social networks.