интерактивность

The article presents the results of a comparative content analysis of interviews in online newspapers Business online and Intertat.ru in the Russian and Tatar languages in the period from 1 June, 2012 to 1 January, 2014. Units of analysis and calculation are the subject-matter, layout, journalist’s stylistic devices, as well as the use of the original online media properties. 160 interviews have been analyzed.

The article considers such typological features of electronic publications as their being interactive, hypertextual and multimedia in the context of online magazines for children. Different formats of publications for children are analyzed: full-featured original websites, electronic versions of paper publications and Internet applications.

The article considers the youth press of modern Russia as an important component of student life. On the example of three youth newspapers ("Student City", "Gaudeamus" and "Cactus"), the author offers an analysis of the thematic variety of journalistic materials about student life, reviews the most popular genres and headings of youth publications, draws conclusions about the level of interactivity of the modern student press.