речевое воздействие

In the article lexical, syntactic and logical-rhetorical techniques of explicit and implicit speech influence of journalists on the interviewed and on the readers are considered based on the materials of newspaper interviews.

The article considers political opposition discourse in the presidential elections campaign in Russia in 2012 (on the material of № 136 (2011) – № 22 (2012) of Novaya Gazeta). The analysis of methods and means of linguistic manipulation and purposes of their usage is given; other discourse features of this period are described.

The article gives an analysis of methods of speech impact in the discourse of two presidential election campaigns in Russia – in 2008 and 2012. Peculiarities of political opposition discourse represented in Novaya Gazeta are described.

The article presents the analysis of speech strategies and ways and methods of speech influence in political discourse of parliamentary elections in 1999.

The article studies instances of information tweaking in mass media texts. The author considers the pressure on the audience on the example of such a technique as bringing in the evidence of the witnesses. The article draws on the texts published in socio-political periodicals Rossiyskaya Gazeta, Izvestiya, Moskovskiy Komsomolets.

The article considers the issue of information manipulation in mass media texts. One of the manipulative techniques – labeling – is researched. The examples from the modern general interest media (Rossiyskaya gazeta, Novaya gazeta, Moskovsky komsomolets) are analyzed.

The main ways of influencing the addressee in social advertising are considered in the article; Some of them are considered common with means of commercial advertising, others - specific.