манипуляция

The article deals with the comparative analysis of traditional mass-media (press, radio and TV) and the new communicative technology – the Internet. The article contains the analysis of functional characteristics of the World Wide Web: synthetical character, expansive way of development, fragmentariness in giving information, high-speed informational divulgation and high manipulative potential.

The article provides an analysis of manipulation in the American political discourse of 2015–2016. It is postulated that manipulation inherently belongs to the people’s speech and in particular to the speech of the politicians. In this respect, it is deemed to be wrong to study manipulation in an exclusively negative light. The focus of the research is the effect of the manipulatory impact and this interest is predetermined by the emphasis on the linguo-pragmatic aspects of communication.

The article is a case-study of a ‘Chinese casket’, a new manipulative technique used in Spanish Internet resources in the era of cyberdemocracy. The author provides a classification of the ‘Chinese casket’ types. The article analyses manipulative potential of the technique both in political and newspaper discourses, illustrating the point with the use of conspicuous examples found in various Spanish resources.

The article presents the results of modeling the semantic processes taking place during the hermeneutic interpretation of the Russian term and concept of ‘media’. The paper examines the synonymous pair of the univerb ‘медиа’ (‘media’) and generating word-combination ‘средства массовой информации’ (‘means of mass information’). As a result of semantic condensation, the components ‘information’ and ‘masses’ lose their original semantics, and the ‘intermediary’ component acts as the dominant one.