The object of the study is pragmatonyms-names of dental products. As the subject of study the word-formation aspect is considered. The aim is to identify the ways of how the pragmatonyms are formed, taking into account their specific nature – the intermediate position between consumer goods and medical goods. In the course of research it was established that there is a correlation between the special position of dental pragmatonyms among other products, on the one hand, and medical products, on the other hand, and the specific nature of the ways of their formation.
