The present paper refers to the essentialproblem of the interaction between variousdiscourseswithin the framework of American media discourse based on the articles of the online version of National Geographic journal. Currently, the media discourse is a point of intersection of various discourses interacting in accordance with the intention and pragmatic goals of the journalists. Media discourse becomes poly-discursive, as journalists strive to demonstrate the presence of identical or similar components of situational cognitive models in different discourses.