media text

In the age of interactive multimedia the study of media texts is becoming the problem of topical interest. The article is devoted to the investigation of advertising media texts, their analysis and interpretation.

The article looks at the internet meme which is a popular phenomenon of internet communication. Being a media product which is aimed at a large number of people and which functions on the internet, the internet meme can be regarded as a media text. The characteristics of the internet meme are intertextuality, hybrid nature, interactivity, stereotypical nature.