interview

In the article the analysis of the image of women-politicians of Tatarstan is suggested, based on the publications in Internet media. On the basis of qualitative content analysis of texts published in the Internet media the classification of image types is given, each of them is characterized. The images of five women-politicians are analyzed in terms of personal and social character traits.

The article deals with one of the vital issues of journalism, the issue consisting in singling out such a genre as interview among other similar ones in mass media (on the basis on newspaper and radio interviews).

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The article presents the results of a comparative content analysis of interviews in online newspapers Business online and Intertat.ru in the Russian and Tatar languages in the period from 1 June, 2012 to 1 January, 2014. Units of analysis and calculation are the subject-matter, layout, journalist’s stylistic devices, as well as the use of the original online media properties. 160 interviews have been analyzed.

The article examines underexplored aspects of the famous German philosopher Walter Benjamin’s journalism. Nine interviews in the newspaper «Die literarische Welt “ have been chosen to show how Benjamin’s experiments with the genre of interview contributed to the development of his dialectic materialism and, at the same time, updated the poetics of the dialogue of the early twentieth century.