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The article shows how and why the role and the portrait of modern Internet reader are being transformed.

The purpose of the article is to show how and by what means the Internet has influenced the correlation of the concepts ‘author’, ‘reader’, and ‘critic’ in the modern literary process.

The article characterizes a modern reader of a news website which allows anyone to leave comments or post their own text.

In the article the author determines the main features of copyrighting and rewriting, analyses copyrights and rewrites as related to the main characteristics of the journalistic text, in order to find out whether copyrighting and rewriting in online media is a new type of journalism.

The Russian literary process of the XXIst century is influenced by the highly developed information technology; the works of literature and the authors’ statuses find a new embodiment in the sphere of social media instead of traditional publication forms. The article is dedicated to the controversial literary dialogue between Zahar Prilepin and Tatуana Tolstaya which took place «on the ring» of Facebook.

The article considers the interaction of electronic mass media of Chuvash Republic with social networks. The authors identify the features of such integration of the state and commercial broadcasters, analyze the contents of the most successful mass media of the region, evaluate the editorial boards’ policies towards managing the activities promoting their mass media in social networks.

The article considers the stages of the Russian language development from the free deviations in the past to the influence on the changes in the system of the mass media language and the Internet in the XXI st century. It is noted that the free deviations of the system in the conditions of living with the Internet are becoming unfeasible, and an ever growing reliance on the users’ competence degree can be observed.

The article is a case-study of a ‘Chinese casket’, a new manipulative technique used in Spanish Internet resources in the era of cyberdemocracy. The author provides a classification of the ‘Chinese casket’ types. The article analyses manipulative potential of the technique both in political and newspaper discourses, illustrating the point with the use of conspicuous examples found in various Spanish resources.