Izvestiya of Saratov University.
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)


impact on culture

Speech Etiquette in Mass Media as a Factor Driving Russian Society Speech Culture

Based on the broad understanding of speech etiquette it is examined in the article how mass media impacts both positively and negatively – due to the infringement of its norm – speech and behavior of people, and even the future of the language.