This article analyzes the level of creativity required for modern journalists and media communication specialists. As a research methodology, an analysis of 314 media job postings was conducted. The popular job site HeadHunter was chosen as the research platform. Job postings were collected in the period of 2–5 July, 2025. This study is a pilot one, and, to a greater degree, it reflects more general trends and tendencies rather than exact numbers. Nevertheless, the results show a high level of creativity in journalism.
