Izvestiya of Saratov University.
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)


advertising discourse

The color of lemon in the Russian language color notation system: From the stereotyped yellow to the color of lemon with peel

The article presents the results of a study carried out in the context of color linguistics, the purpose of which is to describe a segment of the color conceptual sphere of the Russian floristic space based on the material of color descriptions of lemon, functioning in the texts of various discourses (lexicographic, prosaic, poetic, advertising etc). The study was polydiscourse in nature and used a set of methods: continuous sampling, descriptive-analytical, contextual, quantitative data processing, and a directed association experiment among others.

On Specific Features of Multimodal Advertising Media Texts Interpretation

In the age of interactive multimedia the study of media texts is becoming the problem of topical interest. The article is devoted to the investigation of advertising media texts, their analysis and interpretation.