The article analyzes the linguistic material obtained as a result of the 2023 “Error free city” contest initiated by philologists of the Ural Federal University. The contest fits into the circle of studies devoted to the interpretation of regional/urban identity as a phenomenon that has a mental and semiotic nature. The local text, whose multidimensional nature is an iconic feature of this object, allows us to address the examination of the visual aspects of the urban environment, the assessment of the ecological component of urban texts of the city.
