The article analyzes the specificity of the linguistic personality of Catherine II on a pragmatic level, studies phraseological units, used in her texts, as the main instrument of pragmatic impact on the recipient.
The article is devoted to the problem of researching the phraseological units transformation patterns in modern newspaper headlines. The study focuses on the typology of phraseological modifications depending on the linguistic means used in the transformation process. The proportion of standard and expressive components of a modified phraseological unit is examined.