cognitive model

The article focuses on the category of tonality that is regarded as the mechanism for representation of the interpreting function of the language. Ironic and complimentary types of tonality are proved to be the most frequently represented in English and French media discourse. These types of tonality are realized by a range of cognitive mechanisms determining the capacity of some cognitive models.

The approach proposed in the article to the idiost of G. Ivanov is based on the hypothesis of a two-level structure of the poetic conceptosphere, which includes the concepts of author's consciousness on the one hand and more complex conceptual structures-cognitive models of interaction of concepts-on the other. The article considers such forms of organization of the conceptual space of idiostyle, as metaphorical and metonymic cognitive models.