speech impact

The article studies instances of information tweaking in mass media texts. The author considers the pressure on the audience on the example of such a technique as bringing in the evidence of the witnesses. The article draws on the texts published in socio-political periodicals Rossiyskaya Gazeta, Izvestiya, Moskovskiy Komsomolets.

The article considers the issue of information manipulation in mass media texts. One of the manipulative techniques – labeling – is researched. The examples from the modern general interest media (Rossiyskaya gazeta, Novaya gazeta, Moskovsky komsomolets) are analyzed.

The main ways of influencing the addressee in social advertising are considered in the article; Some of them are considered common with means of commercial advertising, others - specific.