visualization

The article investigates how the contemporary national media use infographics to present content related to Russia's special military operation (SMO) in the Ukraine. In the context of information warfare and the dominance of visual communication tools, infographics have become an important instrument for conveying information and shaping public opinion, utilized by various media actors (journalists, bloggers, public relations and advertising specialists, politicians).

The article considers the directed interaction of different-code semiotic systems – verbal and pictorial (iconic), where the pictorial semiotic system is primary and is the basis for the secondary verbal system – poetic texts. It is argued that the phenomenon of poetic ‘translation’ and verbal actualization of painting is created while preserving a common cultural and moral code for both systems.