In the article some mechanisms of formation of cultural memory in media (secondary) poetry, published on the Internet, are considered. The material of the study was the peculiarities of perception of Pushkin's creativity and biography in the works of network authors and discussions held on the largest Russian-language poetic resource. The subject of analysis is the specificity of mastering the classical heritage in media (secondary) poetry, its mythologization, as well as the reflection of the stable representations of Internet poets about poetry in the treatment of tradition.