дискурс

The article presents some observations of the formal and informal speech; the possible reasons of the desemantized elements being used, as well as the correlation between their usage and the communicate behaviour of the listener are analyzed.

The article is focused on the conceptualization of Greek loan-words from the Orthodox discourse in literature. On the material of prose by I. Shmelyov we have analyzed the structure of the concept icon. It is possible to distinguish objective-notional, imagery-symbolic, and evaluative levels of the concept. Their distinctive features are shown to be determined by cultural and religious traditions and also explained by narrative characteristics of the works.