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The aim of the article is to look into the frame structure of the speech act KOLKOST’ (stinging remark) in the lexico-semantic system of the Russian language and Russian discourse. The combination of the frame theory and the theory of prototypes in the research helps to figure out the peculiarities of naming and the characteristics of the lexemes, taking into account the human aspect in the language. The research draws on the data from explanatory dictionaries of the Russian language, the dictionaries of synonyms, the dictionaries of concepts.

The article presents a general characteristic of the “star (celebrity)” frame in the Russian linguoculture based on the material of three chronological periods. The author substantiates the relevance and practicability of studying the star (celebrity) image from the standpoint of the frame approach. It is established that the structure of the “star (celebrity)” frame is determined by the actual nature of the stardom phenomenon, as well as the factual research material.

This article presents the results of the propositional frame analysis of the fragment of the derivational nest with the «benefit» apex, semantically related to the name of act «benefaction» in the Russian language. The paper demonstrates that this group of cognate words represents a cohesive mental structure, knowledge about the situation of an act, referred to as «benefaction».

The article presents the results of the frame analysis of the situations of such acts as ‘eccentricity’, ‘prank’, ‘folly’. The research is based on the idea according to which the conceptualization of acts is linked with the invariable frame, which is a structure built by the following elements: an aim, action, subject, object, valuation, result. The paper shows the names of the acts representing this invariable frame model of an act.

The article deals with event structure in the form in which it is reflected in the associative fields of the event names. The emphasis is made on the slot «Event participants», marked out in the procedure of the frame analysis of event stimuli’s associative fields. Different types of events are shown to have their own typical sets of participants; further analysis is made to mark out the participants’ ontological varieties, as well as the roles performed by them in what is going on.