масс-медиа

The article analyzes the features of media discourse of the literary reflection in V. Pelevin’s novels Zenith Codex’s of Al-Efesbi and S.N.U.F.F. Media technologies are considered as a theme and as a technique on the plot, structure, and intertextual levels.

The article considers the interaction of electronic mass media of Chuvash Republic with social networks. The authors identify the features of such integration of the state and commercial broadcasters, analyze the contents of the most successful mass media of the region, evaluate the editorial boards’ policies towards managing the activities promoting their mass media in social networks.

The article is devoted to the exploration of semantic and stylistic peculiarities of the German media language. The object of the research is specific features of the semantics and pragmatic influence of metaphorical means which are used in economic news broadcasts on FRG TV channel Deutsche Welle to present the global financial crisis. The analysis marks out the basic semantic spheres in which lexical units develop the same kind figurative meaning and gives several tendencies of forming terminology of economics using metaphorisation.

This article deals with the different levels of convergence in the sphere of mass media: technological, organizational, professional and communicative ones. The author focuses on the professional level of convergence. It has to do with forming new professional skills and competencies of journalists which help them to work efficiently in modern new mass media.

The article studies the function of IT-nomens in mass-media. Differentiation of terms and nomens is of the outmost importance in the study of terminology in general and IT-terminology in particular. Mutual intervention of various aspects of social activity also causes the exchange of their terminological units.