PRINCIPLE OF COMMUNICATIVE VALUATION AND TRADITIONALITY IN MEDIATEX
The article is devoted to the actual problem: the functioning of the norm in the language of media texts. The author sees his task in the study of the mass media in terms of normality and communicative expediency. The author convincingly proves that the study of the language of the media is necessary to determine the prospects for the development of the Russian literary language and the speech policy of the state.
See: S. Ozhegov. Lexicology. Lexicography. Kul-
round of speech. M., 1974. P. 259-260.
2 Rosenthal D.E., Telenkova M.A. Dictionary-reference
linguistic terms. M., 1985. P. 152.
3 Linguistic encyclopedic dictionary.
M., 1990. P. 337.
4 See: S.Vinogradov. Normative and communicative-
pragmatic aspects of the culture of speech // Culture of speech
and the effectiveness of communication. M., 1996.
5 Supernanskaya A.V. The Russian language of the XXI century. // Journalism
and culture of speech. 2005. № 3. C. 3.
6 Kolesov V.V. Life comes from the word. St. Petersburg, 1999.
C. 12.
7 Ibid. C. 15.
8 Kostomarov V.G. Our language in action: Sketches of modern-
Russian stylistics. M., 2005. S. 151.
9 Ibid.