Izvestiya of Saratov University.
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)


internationalization

Text internationalization in the paradigm of linguistic and translatological studies: Global and pre-localization directions of internationalization

The research deals with linguistic and extralinguistic features of the internationalization process of multimedia products text materials. The term internationalization is considered in the paper within the framework of the translation activity “GILT processes” (processes of globalization, internationalization, localization and translation). The article describes the current state of linguistic and translatological studies of the internationalization process. The paper presents the definition of the internationalization concept.