Scientific section. Journalism

Internet Meme as a Media Text

The article looks at the internet meme which is a popular phenomenon of internet communication. Being a media product which is aimed at a large number of people and which functions on the internet, the internet meme can be regarded as a media text. The characteristics of the internet meme are intertextuality, hybrid nature, interactivity, stereotypical nature.

Interactive Programs on the Russian Entertainment Radio Stations: Formation, Audience and Communication Channels

The article studies the stages of formation and development of interactive programs on entertainment radio stations. The goals and tasks of equivalent modern programs are analyzed; the authors also identify how the popularity of such programs and their being in demand on air depend on the target audience of a certain mass medium.

Zemstvo Printed Press in a Pre-Revolutionary Russian Province (On the Example of Simbirsk Province)

The article considers the emergence of the first mass printed media of local governments in a pre-revolutionary Russian province, using the example of the periodical Vestnik Simbirskogo Zemstva (Herald of the Simbirsk Zemstvo). One of the first issues of the periodical, the composition and subject of published announcements, their significance for the target audience, are analyzed in detail.

Evaluation Criteria of Journalistic Activity and Media-Critiсal Genres in Moskovsky Vestnik (Moscow Herald) by M. P. Pogodin

The article analyzes the media-critical texts of M. Pogodin’s Moskovsky Vestnik (Moscow Herald) and identifies the criteria for evaluating journalistic work and works of journalistic creativity, typical for the first third of the 19th century – the period of the journalistic criticism formation. Two most popular genres in journalistic criticism of that time are considered – a letter to the publisher and a review of the periodical press.

‘Negation of the Negation’ in the Media-criticism of the Magazine Journalist of the Last Years of the Soviet ‘Thaw’

The article considers the editorial policy of The Journalist magazine directed by E. V. Yakovlev in 1967–1968 as a phenomena of a comprehensive media-critical edition of the Soviet ‘thaw’ period.
A multi-faceted analysis of the current state and development of mass-media in the USSR and abroad published on the pages of the magazine gave an opportunity to comprehend the social and economic development prospects of the country as a whole.

YOUTH PRESS AS A COMPONENT OF STUDENT LIFE

The article considers the youth press of modern Russia as an important component of student life. On the example of three youth newspapers ("Student City", "Gaudeamus" and "Cactus"), the author offers an analysis of the thematic variety of journalistic materials about student life, reviews the most popular genres and headings of youth publications, draws conclusions about the level of interactivity of the modern student press.

FINAL STATE CERTIFICATION ON THE DIRECTION OF "PHILOLOGY": TO THE PROBLEM OF MODERNIZATION OF HIGHER PHILOLOGICAL EDUCATION

The article is devoted to the problems of modernization of higher professional education, development of models and forms of conducting final state certification in the direction of "Philology" in bachelor's and master's programs. The basis of certification is the competence approach, which assumes orientation to various spheres of professional activity of graduates-philologists.

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