Scientific section. Journalism

To the Question of Chuvash Press Hybridization: Trends and Prospects

The article considers how the system of Chuvash printed mass media transforms in the digital era; the authors characterize the hybridization of the district, municipal and republican press. The authors identify the special character of the issues’ interaction with the new media and emphasize the necessity of optimizing the journalists’ work with the help of new technological opportunities.

Urban Media in the Information Field of the Provincial Monotown (On the Example of Alexandrovsk, Perm Krai)

The article discusses the information field of Aleksandrovsk, one of the most depressed cities in the Perm region. The emphasis is placed on the largest groups of local media in the social network VKontakte, viewed as new urban media. It is shown that the negative image of the city created by the federal, regional and city media is adjusted by the citizens themselves in a positive way.

Internet Meme as a Media Text

The article looks at the internet meme which is a popular phenomenon of internet communication. Being a media product which is aimed at a large number of people and which functions on the internet, the internet meme can be regarded as a media text. The characteristics of the internet meme are intertextuality, hybrid nature, interactivity, stereotypical nature.

Interactive Programs on the Russian Entertainment Radio Stations: Formation, Audience and Communication Channels

The article studies the stages of formation and development of interactive programs on entertainment radio stations. The goals and tasks of equivalent modern programs are analyzed; the authors also identify how the popularity of such programs and their being in demand on air depend on the target audience of a certain mass medium.

Zemstvo Printed Press in a Pre-Revolutionary Russian Province (On the Example of Simbirsk Province)

The article considers the emergence of the first mass printed media of local governments in a pre-revolutionary Russian province, using the example of the periodical Vestnik Simbirskogo Zemstva (Herald of the Simbirsk Zemstvo). One of the first issues of the periodical, the composition and subject of published announcements, their significance for the target audience, are analyzed in detail.

Evaluation Criteria of Journalistic Activity and Media-Critiсal Genres in Moskovsky Vestnik (Moscow Herald) by M. P. Pogodin

The article analyzes the media-critical texts of M. Pogodin’s Moskovsky Vestnik (Moscow Herald) and identifies the criteria for evaluating journalistic work and works of journalistic creativity, typical for the first third of the 19th century – the period of the journalistic criticism formation. Two most popular genres in journalistic criticism of that time are considered – a letter to the publisher and a review of the periodical press.

‘Negation of the Negation’ in the Media-criticism of the Magazine Journalist of the Last Years of the Soviet ‘Thaw’

The article considers the editorial policy of The Journalist magazine directed by E. V. Yakovlev in 1967–1968 as a phenomena of a comprehensive media-critical edition of the Soviet ‘thaw’ period.
A multi-faceted analysis of the current state and development of mass-media in the USSR and abroad published on the pages of the magazine gave an opportunity to comprehend the social and economic development prospects of the country as a whole.

YOUTH PRESS AS A COMPONENT OF STUDENT LIFE

The article considers the youth press of modern Russia as an important component of student life. On the example of three youth newspapers ("Student City", "Gaudeamus" and "Cactus"), the author offers an analysis of the thematic variety of journalistic materials about student life, reviews the most popular genres and headings of youth publications, draws conclusions about the level of interactivity of the modern student press.

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