Distinctness of Poetic Dialogue: Communicative and Genre Aspects

In the article the distinct characteristics of poetic dialogue are highlighted, such as its being synsemantic, its being addressed, etc; such types of dialogue are defined as intratextual and extratextual.

Social Advertisement Genre as a Way of Influencing the Addressee

Different approaches to distinguishing advertisement genres are presented in the article; advertisement genres used in social advertising are analyzed; genres characteristic for social advertising are singled out; specific features of using genre forms in social advertising are revealed.

Transformation of Phraseological Units in Newspaper Journalism: Characteristic Aspects of the Genre

The article reveals the dependence of phraseological unit transformation on the newspaper article genre; the frequency, ways of transformations, and the stylistic functions of the transformed phraseological units in different genres are considered.

Modal Specificity of the Russian Hand-Written Newspaper Vesti-Kuranty (News-Chimes)

The article deals with specificity of language modality realization in the texts of the Russian hand-written newspaper Vesti-Kuranty (News- Chimes). The peculiarities of functioning of propositional modality explicators (objective and situational modality) which create an objective basis of the information messages in newspaper texts are established; modal-evaluative semantic meanings and ways of their realization are revealed; the mechanism of objective-modal and subjective-modal meanings interaction is analyzed.

Semantic Classes of Verbal Predicators in Sentences with Adverbial Complicators

The article is dedicated to the examination of semantic classes of verbs in sentences with adverbial complicators and to the special features of their co-occurrence with some semantic groups of adverbial complicators.

Metaphor of Traditional Professions in the Modern Russian Language

The article deals with the metaphor of traditional professions in the aspect of its functioning and frequency of usage in modern communication.

Time as One of the Event Structure Key Parameters (Based on Russian Verbal Associations)

The article deals with the problem of how a stimulus type influences the direction of giving answers in an associative experiment. Based on the analysis of reactions representing such an event structure component as «Event time and duration», event names are shown to be a specific stimuli type causing reactions which differ from those caused by stimuli of other types.

Paremiology of the Russian Language in the Traditional and Modern World Pictures (on the Material of Proverbs about Work and Labour)

The article deals with the research of the LABOUR concept in the traditional and modern world pictures of the Russian language speakers. The analysis of the functions of those paroemias, which reflect the traditional lifestyle pattern of a Russian person, in modern periodicals renders it possible to elicit changes taking place in the society’s world outlook and the norms and value system.

Language World Picture as a Basic Concept of Contemporary Cognitive Linguistics

The article deals with the term «Language world picture», its origin, development and modern status. Different approaches to its definition are highlighted in this work; the boundaries of adjacent term categories are determined.

The Concept of «Mental Representations» as a Model for Categorization of Political Discourse in Russia

The presented paper provides an insight into modern Russian political discourse and offers the analysis of 16 speeches delivered by Russian Presidents to the Federal Assembly in 1994–2009. An attempt has been made to show a tripartite connection between language, political ideologies and cultural values. Theoretical assumptions on power distance and the degree of individualism/collectivism in the modern Russia are illustrated with instances of discourse.