KeyWords as a Tool for the Interpretation of a Literary Text

The author proceeds from the premise that key words are textual operators providing the translation of information from the factual level to the conceptual one. The mechanism of the reader’s interpretation of the text based on key words is described on the example of the story by V. Dragunsky A red balloon in the blue sky. The hermeneutic function of key words renders it possible to consider them a tool of the cognitive poetics of perception.

Conceptual Oppositions in the Formation of the Linguistic Identity of a Socialist Revolutionary of the Beginning the 20th Century V. М. Chernov

The work considers the ontological connection of linguistic existence and the national linguistic identity of the socialist revolutionary V. M. Chernov. It is attempted to identify the cognitive-pragmatic and value orientations of the linguistic identity of the Social Democrat and recreate the linguistic worldview of the epoch of the revolutionary crisis, by means of the analysis of conceptual oppositions in the discursive space of the author’s text.

Concepts of window and окно in the Genre of English and Russian Folk Ballads

The article deals with the lexicographic description of lexeme concepts window and окно in the mythopoetic view of the world exposed in the genre of folk ballad in the English and Russian languages. Using the methodology of thesaurus lexeme description and computational method of word processing, the lexical entries of the given concepts are provided along with the comparative analysis of the concepts reflected in the folk worldview of the two countries.

The Semiotic Character of a Term. On the Problem of Polysemy and Homonymy (Based on the Data of English IT-Terminology Dictionaries)

The article studies the semiotic character of an IT-term and sheds the light on its binary structure. The relationship between the signifier and the signified helps understand the correlation between the form and content of a term. The ideal term is supposed to possess one-to-one correspondence between the signifier and the signified. When this correspondence is violated and becomes asymmetric, polysemy and homonymy may occur.

Punctuation Techniques to Convey Expressiveness (Based on Modern Network Headlines)

The purpose of this article is to study the punctuation techniques of conveying expressiveness used by journalists in network headlines. It is proved that to increase the impact on the reader, journalists use question marks, rhetorical exclamations, parceling, a ‘chopped’ headline, etc. It is concluded that the study of punctuation techniques for conveying expressiveness allows us to better understand the trends that occur in modern journalism.

Functioning of the Qualifying Adverbs as a Part of a Predicate with the Synsemantic Verb in Speech

The study of the functioning of qualifying adverbs that make up the meaning of a synsemantic verb in modern press, business, scientific and everyday speech shows that such adverbs are most often used together with verbs of speech, intellectual or physical activity, mental perception, existence, behavior, attitude. In most cases, such adverbs contain various types of evaluations.

Religious and Medical Discourses: Meeting Points

This article deals with religious and medical discourses, which are considered from a sociolinguistic point of view. Their general sociolinguistic characteristic is given, common discursive signs are revealed, speech and communicative strategies and tactics, as well as ways of expressing them are described. A comparative analysis of these discourses has shown the unity of their purpose, means and methods aimed at treating physical and spiritual diseases.

Features of Placement, Theme and Expressive Means of Regional Outdoor Advertising (On the Materials of Simferopol)

The article analyzes the placement features, thematic focus and verbal techniques used in the text design of outdoor advertising in the city of Simferopol on the material of 200 advertising blocks. The prevalence of billboards and city formats among all advertising structures has been established. An insufficient number of vivid expressive means of verbal nature in the design of advertising is observed.

Historical Perspective of the Notion of Enumeration

This article represents the notion of enumeration from the historical perspective. The author traces changes in the interpretation of the nature and specific functions of enumeration from the ancient times to the beginning of the 21st century with reference to a number of leading linguists of different areas and linguistic schools.

To the Question of the Possibility of Determinative Adverbs to Act as Actants of a Proposition

The article deals with the types of determinative adverbs that can semantically and functionally converge with such actants as recipient, subject, deliberate, finitive, directive, distributive, destinative, instrumentive, posessive, potensive. The producing bases of such adverbs are usually relative adjectives. The role that such adverbs play in the sentence depends on their semantics, the semantics of the predicate, as well as on the context. That is why the same adverb can realize different functions in different statements.