cognitive mark

Language Representation of Concept Health in Etiquette (on the Basis of the Russian and English Languages)

The article is devoted to the comparative study of ways and methods of concept HEALTH representation in modern Russian and English etiquette phrases including phraseological units and proverbs. Theoretical issues are considered in the article. They concern the mechanisms of concept verbalization in standard colloquial expressions of unrelated linguistic cultures. The basic cognitive signs that allow to determine similarities and differences of concept health representation in both language world pictures have been revealed.

Happiness Images in Naive Consciousness (Experimental Aspect)

The article is devoted to the definition of content and acting types of correlation structures inside the image of happiness. Actualization intensiveness of constructive cognitive marks is analyzed in different age groups of respondents. Investigation result is structural model creation to show cognitive marks interaction inside the image of happiness.