Verbal and Non-verbal Techniques of Creating the Comic in Creolized Texts of Social Advertisement

The article shows how the speaker of an advertising message widely uses the comic and the humorous in the discourse in order to optimize the process of perception.

The Addressee Role in Multidimensional Prosess of Communication (in the Interview Genre)

In the article the multidimensional process of communication is considered in the light of spatial relationship of communicants and the types of addressees in the interview genre; it is attempted to create a molecular 3D model of communication.