Dudnikova Lina V. Country: RussiaCity: Rostov-on-DonCompany: Southern Federal University, Russia, 344006, Rostov-on-Don, Bolshaya Sadovaya street, 105/42 Position: Associate Professor of the Department of Romance PhilologyScientific degree: Candidate of PhilologyE-mail: dudnikovalina@mail.ru Author's articles On the role of morphological means in an advertising text (Based on the English and French languages)