Cite this article as:

Solodovnikova A. N. THE BASIC METHODS OF IMPACT IN SOCIAL ADVERTISING. News of Saratov University. New Series. Ser. Studies of Language and Literature. Journalism, 2010, vol. 10, iss. 1, pp. 13-?.


THE BASIC METHODS OF IMPACT IN SOCIAL ADVERTISING

The main ways of influencing the addressee in social advertising are considered in the article; Some of them are considered common with means of commercial advertising, others - specific.

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