Cite this article as:

Nekrasova I. V. Modern popular culture and literature in the digital age: The phenomenon of multivariance, serialization, transmedia. Izvestiya of Saratov University. Philology. Journalism, 2022, vol. 22, iss. 3, pp. 356-360. DOI:

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).

Modern popular culture and literature in the digital age: The phenomenon of multivariance, serialization, transmedia

The article is a review of the collective monograph presented by the team of authors within the framework of the international transdisciplinary project Cult-goods: the phenomenon of mass literature/culture in modern Russia. Published at Yanka Kupala State University of Grodno, the book has gathered many scientists from diff erent countries whose scientifi c interests are related to the phenomenon of modern mass literature and culture in general. The authors of the articles are philosophers, historians, psychologists, but the vast majority are philologists. Among the studied problems are the social and aesthetic aspects of the phenomenon of seriality; transmedia as a noticeable strategy; genre experiments in modern culture and literature and their diversity; the impact of digitalization on the culture of the 21st century and the like. It is noted that the subject and object of the analysis are diverse phenomena of mass culture in modern society, which makes the peer-reviewed publication useful for representatives of all humanities.


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