Scientific section. Linguistics

Peculiarities of Hyperonymic Relations in Schoolchildren’s Associative Reactions

The article studies associative reactions of hyperonymic type that name animals. Dependence of frequency of this type of reactions on perceiving animals as «ours/theirs» and «wild/domestic» is determined.

Genre of Birthday Wishes as an Epideictic Speech

This article considers the connection between the speech genre of birthday wishes and the rules of epideictic speech, linguistic actualization of wishes, their semantic peculiarities, and their link to professional and social status of the speaker, his/her age, values, and relationships of the speaker and the birthday person.

World of Feelings and Personal Qualities in the Colour Characteristics (based on the Russian and English languages)

The article applies to compare the color characteristics that indicate the person’s character, personality, expression of feelings and emotions in languages with different structures. It presents the analysis of the model of linguopsychic human world through the prism of color, characterizes it as a special biosocial phenomenon and identifies both similarities and differences in the distribution of color means of expressing feelings and personal qualities considered in both languages.

Linguistic Terms of Latin Origin: Etymology or Derivation?

The article highlights differences between root morphemes and radixoids of Latin origin in the structure of linguistic terms and specific units of term formation – term elements.

Financial Terminology as a Source of Metaphoric Expansion in Modern Russian Slang

The article deals with the concept of slang, its functioning in modern Russian, which is being examined on the material of metaphors based on the lexis of financial and economic spheres. The metaphoric models are also presented, as well as the target areas typical to the semantic fields under consideration.

Peculiarities of Election Campaign Discourse of the Russian Political Opposition in Presidential Elections

The article gives an analysis of methods of speech impact in the discourse of two presidential election campaigns in Russia – in 2008 and 2012. Peculiarities of political opposition discourse represented in Novaya Gazeta are described.

Expressive Figurative Devices of Poetic Syntax in Play Discourse of Advertising

This article examines the use of expressive devices from poetic syntax
in play discourse of advertisement as a means of a more effective
impact upon the recipient of the text. Advertising discourse is considered
as a stylistically marked linguistic unit on the basis of which these expressive devices of poetic syntax are studied.

Stream of Consciousness of Literary Text Characters (on the Material of A. P. Chekhov’s Prose of Different Periods)

The article considers one of the ways of presenting the initial phase of character’s inner speech in A. P. Chekhov’s prose – stream of consciousness as a manifestation of his individual writing style.

Ironic Epic Style of Fazil Iskander: Peculiarities of Idiostyle

Stylistic tendencies typical for F. Iskander’s idiostyle are analyzed: epic narration and ironic modality. External and internal characteristics of narrative as well as different degrees and types of irony are considered.

Tour Guidance as an Object of Professional Translation Activity Within the Framework of Tourist Discourse

The article deals with the peculiarities of tourist discourse from the perspective of translation activity on the example of the excursion genre. The author sets up the postulates for an interpreter to develop a translation strategy in order to achieve an adequate conventional action within the specified genre.