Scientific section. Linguistics

Conceptual Framework for the Optimization of Verbal and Non-verbal Business Communication Opportunities

The article examines the theoretical aspects of verbal and non-verbal communication. The author shows the importance of verbal and nonverbal communication in the modern world. It is shown that verbal and non-verbal components are inextricably linked. The author comes to the conclusion about the necessity of optimization of verbal and nonverbal means of influence in business communication.

The Principle of Politeness in Forming English Direct Request: Diachronic Analysis

The article represents diachronic analysis of what changes the formation and usage of direct requests have undergone in British English. Special attention is paid to diachronic changes in the frequency of direct requests, as well as to the means of softening and intensifying direct requests.

Rhetorical Universals, Their Logic, Meaning, Figurative and Expressive Role in Public Speeches by F. D. Roosevelt

The article addresses rhetorical devices used by F. D. Roosevelt in his public speeches: antitheses and their role in creating contrast, the device of repetition as a means of enhancing logical and emotional impact on the listeners, question and answer speech structure, its meaning and expressive functions.

Pragmatic Aspect of using Presuppositions in American Political Discourse

The article examines presuppositions as the means of forming and/ or modifying convictions, attitudes, values of the target audience. In American political discourse presuppositions have a marked propaganda focus.

On the International Demand for the French Language

The paper focuses on the formation, development and current state of the French language as a means of international communication. Special attention is paid to the destiny of the French language in the world from two perspectives: from the perspective of multiculturalism and the perspective of cross-language competition.

Varieties and Methods of Nomination in the Names of Abakan Trading Places

The aim of the study is to analyze the methods of nomination in the names of trading places (emporonyms) of Abakan. The analysis is conducted both on the verbal and nonverbal levels of nomination. The author distinguishes morphemic and non-morphemic methods of nomination (compounding, clipping, conversion etc), as well as graphic contamination and graphic parceling.

Nominations of Animals Characterized by Childishness, Immaturity, in the Don Cossack Dialects

The article considers nominations of cubs of wild and domesticated animals and birds in Don Cossack dialects, generating word-stems and the peculiarities of such nominations’ word-formation are determined.

Lexostory as a Form of Providing Illustrative Material in a Dialect Dictionary

The article considers relevant issues of modern lexicography concerning the choice of the structural organization of acquittals. The advantages of such form of illustration delivery as a lexostory are shown on specific lexicographic material, and the principles of singling it out in a macro-tale of a dialect speaker are defined.

The Idiom as a Way of Representing the Linguistic Picture of the World (on the Material of the Arab Phraseological Units with the Component «Hat»)

The article analyzes Arabic idioms with the nominations of headwear. The structure and semantics of the members of this group are identified. The role of these idioms in representing the linguistic picture of the world of Arab ethnicity is determined.

Semantic Field «Food» as a Means of Russian Idiom Formation

The article analyzes Russian idioms comprising the members of the semantic field «Food». The frequency of occurrence of different field members is identified as a source of idiom formation. The role of these idioms in representing the Russian linguistic picture of the world is determined.