Scientific section. Linguistics

To the Question of the Ludic Function of the Precedent Phenomena in a Literary Discourse

The article touches upon several aspects of precedent phenomena functioning in the literary discourse. The peculiarities of using precedent phenomena in the ludic function are explained not only in terms of mundane communication which is reflected in the literary discourse but also with regard to the inner mechanisms of a literary work. The article discusses several specificities of how precedent phenomena are used in order to create a word play. The author also puts forward a suggestion that the ludic function of a precedent phenomenon may determine its form.

Verbal and Non-verbal Techniques of Creating the Comic in Creolized Texts of Social Advertisement

The article shows how the speaker of an advertising message widely uses the comic and the humorous in the discourse in order to optimize the process of perception.

The Link between the Speaker’s Gender and the Tactical and Strategic Speech Planning

The authors establish the connection between the speaker’s gender and the strategies used in creating free self-presentations on the dating websites. By means of statistical analysis a typical profiler is identified from the perspective of the age and self-presentation text volume. The authors describe the set of tactic and strategic techniques used by men and women in order to present themselves in the virtual communication space.

Age Dynamics of the Distribution of Grammatical Word Classes in an Individual Lexicon

The article considers the distribution of grammatical classes in age
dynamics on the material of the individual lexicon of a pupil.

Linguo-Philosophical Reflection as a Result of a Long-term Speech Monitoring Survey

The article presents the author’s reflection generated by the results of long-term speech monitoring;
the reflection on the development of science in general and linguistics in particular, on the influence
of media language and speech of general population on the future of the language, on the role of
the Internet in language changes. The author emphasizes the role of the inductive approach and the
danger of inductively unsupported deductive assertions which often slow down the development of
science.

Politeness vs. Impoliteness in the Responses to the Requests

The article studies the addressee’s responses to the requests from the point of view of politeness/impoliteness. The authors analyze linguistic and extra-linguistic factors which allow them to treat the responses as either polite or impolite.

Linguistic Parameters of the Strategy of Legitimizing the European Union and Delegitimizing B. al-Assad in the British Political Discourse

The article carries out the analysis of the linguistic means involved in the realization of the strategy of legitimizing the European Union/ Great Britain and the strategy of delegitimizing the Syrian President B. al-Assad on the materials of the British politicians’ talks on the topic of the Syrian military conflict and the international suppression of terrorism.

Frequently Used Color Adjectives in Modern French and Russian Printed Media

The article considers a comparative usage of French and Russian color adjectives in modern printed media. The author finds out common features and differences on the semantic, lexical and syntactic levels. The interdependence between the components of the phraseological units of color adjectives is identified.

Peculiarities of Using Grammatical Homonyms Proper ОБЛЕТАТЬ (Fall) – Imperfective Aspect – and ОБЛЕТАТЬ (Fly Over) – Perfective Aspect

The article regards the peculiarities of the contextual actualization of grammatical aspect homonyms proper ОБЛЕТАТЬ (Fall) – Imperfective Aspect – and ОБЛЕТАТЬ (Fly Over) – Perfective Aspect and the content of their homonymic and non-homonymic word-forms.

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