Scientific section. Linguistics

Meta-language of the Internet Communication: the Issue of Borrowing (on the Material of Spanish and Russian Journalistic Texts)

The article studies the issue of English loan words in the Russian and Spanish languages in information society. The article analyzes the tendencies of the borrowing process and deals with rational and irrational use of loan words in Russian and Spanish journalistic texts.

The Status of Modern German in Tomsk Educational Sphere in the Context of Americanization

The article is dedicated to the analysis of the status component of modern German in the educational sphere of the city of Tomsk. Registered decline of this language is determined by the tendencies to Americanization, by the recognition of English as the only foreign language, and by the democratization of cultural and language policy in the post-war Federal Republic of Germany.

The Issue of the Evolution of Languages in a Multiethnic Area of the Tyumen Region: to the Statement of the Problem

The authors consider the problem of languages’ functioning in the context of the evolution of linguistic personality. This approach allows us to understand the evolution of the development of modern linguistic personality in a multi-ethnic nature of globalization.

Analysis of High-frequency Dialect Lexis (Based on Dialect Corpus of Saratov Region)

The article is dedicated to the study of the composition of highfrequency dialect lexis and to the definition of linguistic world-image characteristics of dialect speakers.

Conceptual Derivation as a Cognitive Basis of Forming the Semantics of Lexicalized Forms of Plural Forms of Nouns

The article deals with the study of cognitive nature of lexicalization of plural forms of nouns. The author analyzes the role of metonymy in formation of new meanings and suggests the classification of metonymical models of lexicalization.

Cognitive and Linguistic Characteristics of Naming a Person by a Perceptive Action

Based on the material of the analysis of how the units naming persons by perceptive actions function, the article offers the interpretation of some peculiarities inherent to this group of words, as well as to the whole category of person naming which is distinguished, as compared to other types of naming, by linguistic and cognitive principles of origin and development.

Chat Interview as a secondary speech Genre

In modern Internet communication new speech genres are born. They are secondary in relation to the traditional forms, which emerged in real communication. Chat interview is a secondary genre, it is a type of a celebrity interview, mediated by the electronic communication medium. There are differences and similarities between these two genres. The differences are related to the mass nature of the audience of the «interviewers», to the nonprofessional character of their questions, to the lack of the chat interview plan, as well as to the explicit evaluative discourse character.

Means of Visual Actualization as a Graphosemantic Variety of Language Game in the Creolized Texts of Advertising Communication

The article is dedicated to the study of visual actualization as a graphosemantic variety of the language game, represented by means of pictographic and precedent visualization. Cognitive mechanism of perception of multilevel texts in advertising communication is analyzed with the help of the description of how the designated means of visual actualization are implemented.

The Tatistics of Softening the Categoricity of the Statement (on the Material of the Author’s Personal Notes of Conversational Speech)

The article describes certain tactics and means used to soften the categoricity of the statement, which include the tactics of preventing the addressee’s negative reaction, the tactics of objection disguised as consent, the tactics of authorizing constructions, the tactics of employing non-categorical estimation and others.

Subjective Aspects of Art Discourse Perception

In this article the communicative and pragmatic approach to art discourse is realized, which assumes that the discourse is obligatorily aimed at an addressee / recipient, without which discourse analysis would be considered incomplete and unaccomplished.