Editorial Management Transformation Under the Digitalization Influence

The article presents the theoretical analysis of editorial management transformation given the rapid digitalization in mass media. The author describes the system of influencing factors of changes and explores the main managerial implications. The author insists on the controversial nature of digitalization in mass media which set a range of challenges for managers.

DOI: 
10.18500/1817-7115-2016-16-2-203-210
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